A Familiarization (FAM) trip is a highly effective way to showcase a destination to travel agents, tour operators, and media representatives. When focused on wheelchair accessibility, the goal is not only to highlight the destination’s appeal but also to ensure that it meets the needs of travelers with disabilities. Here’s a guide to organizing a successful wheelchair accessible FAM trip:
Before planning begins, it’s essential to have a thorough understanding of the specific accessibility needs of your participants. Reach out to the travel agents, media, or influencers who will be part of the trip, and ask detailed questions about:
Collaborate with organizations that specialize in accessible travel, such as WheelchairTraveling.com, which can offer insights into the needs of wheelchair users and help identify suitable destinations, hotels, and activities. Having an accessibility expert on the planning team ensures that all aspects of the trip are genuinely wheelchair-friendly.
Select a location that has a solid reputation for accessibility, including:
The itinerary is key to a successful FAM trip. Ensure that every stop, from transportation to restaurants, is fully accessible:
Work closely with vendors (hotels, restaurants, transportation providers) to ensure they fully understand the accessibility requirements for wheelchair users. If possible, provide them with a checklist or guide on meeting these needs:
Ideally, you or a team member should visit the destination ahead of the FAM trip to verify that everything is truly accessible. Sometimes, facilities advertise themselves as accessible but fall short in practice. Pay special attention to:
Provide your participants with detailed information about the accessibility of the destination:
Once the trip is successfully completed, highlight the accessibility features of the destination in your marketing and promotion materials. Include feedback from participants about their experience, showcasing the inclusive nature of the destination. This could inspire more travel agents and operators to promote accessible travel to their clients.
Consider inviting influencers, such as Ashley Lyn Olson from WheelchairTraveling.com, to your FAM trip. Their experience and knowledge of accessible travel can lend credibility to your efforts and ensure that your trip is thoroughly reviewed by experts in the field.
After the FAM trip, follow up with participants to gather feedback on how the destination and the itinerary met accessibility needs. This will not only help improve future trips but also provide valuable insights for your promotional materials.
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